ADDRESS IN COMMERCIAL TV ADVERTISEMENT: VERBAL MARKING, SEMIOTIC FUNCTIONS AND IMPACT POTENTIAL

Generation Reflection in TV Commercial and Advertisement

This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commerci...

Impact of TV Advertisement on Children Buying Behavior

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...

Verbal Morphology , Case Marking

Automatic TV Advertisement Detection from MPEG Bitstream

The Centre for Digital Video Processing at Dublin City University conducts concentrated research and development in the area of digital video management. The current stage of development is demonstrated on our Webbased digital video system called Físchlár [1], which provides for efficient recording, analysing, browsing and viewing of digitally captured television programmes. Advertisement break...

Advertisement and the Social Identity of Iranian Women: A critical Analysis of Verbal and Visual Discourse in Business Ads

This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the...